GEOFENCING MARKETING

Digital Marketing Strategies for Household Geofencing

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Addressable Geofencing

Whether you want to precisely target 100 or 1 million addresses for your campaign, household geofencing is the perfect solution. You can use this technology on its own or to enhance the outputs of direct mail and TV campaigns as well as other marketing efforts.

This platform also allows you to extend your reach, boost your frequency, and receive foot traffic attribution by tracking your conversion zones. It also makes targeting campaigns more effective by using automated plat line geofencing drawing.

Advantages of Addressable Geofencing

Highly Precise

We have a 90% match rate using plat line data from property tax and public land surveying information. It is also more precise than IP address targeting.

Highly Scalable

You can target up to a million homes and businesses addressed per campaign.

Provides Foot Traffic Attribution

Measure the increase in foot traffic to your location by monitoring conversion zones through our platform.

Multiple Creative Formats

You can use various formats such as video and static ads as well as OTT campaigns.

Granular Reporting and Control

Our platform allows you to analyze the campaign performance to a ZIP+4 level. You can also create specific targets from CRM systems and other databases.

Cross-Device

We utilize our cross-device graph to target individuals using multiple devices. They can also be targeted up to a month after leaving the location.

Advantages of Addressable Geofencing

Highly Precise

We have a 90% match rate using plat line data from property tax and public land surveying information. It is also more precise than IP address targeting.

Highly Scalable

You can target up to a million homes and businesses addressed per campaign.

Provides Foot Traffic Attribution

Measure the increase in foot traffic to your location by monitoring conversion zones through our platform.

Multiple Creative Formats

You can use various formats such as video and static ads as well as OTT campaigns.

ranular Reporting and Control

Our platform allows you to analyze the campaign performance to a ZIP+4 level. You can also create specific targets from CRM systems and other databases.

Cross-Device

We utilize our cross-device graph to target individuals using multiple devices. They can also be targeted up to a month after leaving the location.

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The Household Geofencing Process

Addressable geofencing allows you to focus your ad campaign budget on your target audience. Through our platform, you can easily on-board addresses so they can be matched and cleaned of any personally identifiable details to avoid privacy breaches.

Here’s how the technology works:

  • Our team will use your list of addresses or create a roster based on demographic and psychographic information.
  • We upload the target addresses to our platform.
  • We match the addresses against our plat line data to determine the precise location, size, and shape.
  • The system creates a geofence that fits the address. We can also utilize our cross-device graph to target desktops, laptops, and OTT or CTV devices.
  • Targeted audiences are updated daily.

Connected TV / OTT

What Is OTT Advertising?

Through our technology, advertisers can reach connected TV (CTV) and over-the-top (OTT) devices locally. This means that you can serve ads to about 63 million cord-cutters in the US. To achieve precise targeting, we utilize in-market audiences, offline behaviors, demographics, and geofencing and household geofencing.

Factors to Consider

Combining CTV and OTT advertising with geofencing requires many variables. To ensure that you are reaching your most likely customers, we consider more than 1,300 demographic and psychographic factors. We can even assess the foot traffic to your physical location resulting from your ads.

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Benefits of CTV and OTT Advertising

By using CTV and OTT advertising, our clients can take advantage of the most innovative solution available. Here are the benefits of using our technologies:

  • Precisely target addresses and individuals using GPS data, keywords, context, screen size, and online behavior.
  • Target your ideal audience by leveraging demographic variables.
  • Gain up to 96% of commercial view rates on CTV devices as watchers are more engaged.
  • Assess foot traffic to your brick-and-mortar location.
  • Utilize immersive content that the audience can’t skip.
  • Reach a distinct group of video consumers not usually targeted by traditional means.
  • Access inventory for short and long-form content.
  • Combine TV with digital advertisements.
  • Purchase premium OTT and CTV inventory on the same platform as other campaigns.

Programmatic Display Big Companies Had the Edge Until Now

Value Added Branding can access the same tools and technologies used by the corporate giants, and make them available to all of our clients. Programmatic display is an automated means of buying display inventory that reduces the manual work, allowing you to focus on analysis and strategic campaigns. Real-time bidding (RTB), meanwhile, enables you to bid on individual impressions based on their value. This means that you can pay a dynamic cost per 1,000 impressions (CPM) so that you can save on costs. Here are the programmatic solutions we offer:

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Geofencing

Target individuals at specific locations using their mobile devices.

Conversion Zone Tracking

Monitor how many people who viewed your ads came to your physical store.

CRM Retargeting

Rely on us to utilize your list of emails or physical addresses to target people through various devices.

Site Retargeting

Our unmatched platform allows you to target customers who have already expressed interest in what you offer.

Search Retargeting

We can capture people based on their search terms.

Keyword Contextual Targeting

Our team uses more than 350 website categories that are relevant to your customers and target related keywords.

Programmatic Video

We combine video ads with other programmatic solutions.

Event Targeting

This allows you to target individuals at scheduled times in particular locations.

Demographic Targeting

Capture your ideal demographic based on their profile, including gender, ethnicity, and income.

Programmatic Audio

Our company can integrate digital targeting with programmatic audio.

Programmatic Audio Advertising Reporting

Value Added Branding Geofencing Marketing has the technology to track online and offline conversions. We can also develop granular campaigns to meet your business needs and goals.

Programmatic Display Big Companies Had the Edge Until Now

Value Added Branding can access the same tools and technologies used by the corporate giants, and make them available to all of our clients. Programmatic display is an automated means of buying display inventory that reduces the manual work, allowing you to focus on analysis and strategic campaigns. Real-time bidding (RTB), meanwhile, enables you to bid on individual impressions based on their value. This means that you can pay a dynamic cost per 1,000 impressions (CPM) so that you can save on costs. Here are the programmatic solutions we offer:

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Site Retargeting

Our unmatched platform allows you to target customers who have already expressed interest in what you offer.

Geofencing

Target individuals at specific locations using their mobile devices.

Conversion Zone Tracking

Monitor how many people who viewed your ads came to your physical store.

Search Retargeting

We can capture people based on their search terms.

Programmatic Video

We combine video ads with other programmatic solutions.

CRM Retargeting

Rely on us to utilize your list of emails or physical addresses to target people through various devices.

Keyword Contextual Targeting

Our team uses more than 350 website categories that are relevant to your customers and target related keywords.

Event Targeting

This allows you to target individuals at scheduled times in particular locations.

Demographic Targeting

Capture your ideal demographic based on their profile, including gender, ethnicity, and income.

Programmatic Audio

Our company can integrate digital targeting with programmatic audio.

Programmatic Audio Advertising Reporting

Value Added Branding Geofencing Marketing has the technology to track online and offline conversions. We can also develop granular campaigns to meet your business needs and goals.

The Programmatic Radio Advertising Process

Digital Analysis

We conduct a digital deep dive into your company to evaluate how we can use programmatic audio to help reach your objectives.

Campaign Development

Rely on us to provide creative ads and conduct data targeting for the campaign.

Programmatic Audio Development

Our team develops your campaign from the planned targeting and geographic targeting strategies.

Analytics

We analyze all programmatic display data so we can maximize the campaign.

Optimizations

Count on us to look for ways on how to improve your marketing campaign further.

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Reach Out to Us

Get in touch with us today for any questions or concerns about our solutions.