GEOFENCING MARKETING
Digital Marketing Strategies for Household Geofencing
Addressable Geofencing
Whether you want to precisely target 100 or 1 million addresses for your campaign, household geofencing is the perfect solution. You can use this technology on its own or to enhance the outputs of direct mail and TV campaigns as well as other marketing efforts.
This platform also allows you to extend your reach, boost your frequency, and receive foot traffic attribution by tracking your conversion zones. It also makes targeting campaigns more effective by using automated plat line geofencing drawing.
Advantages of Addressable Geofencing
Highly Precise
We have a 90% match rate using plat line data from property tax and public land surveying information. It is also more precise than IP address targeting.
Highly Scalable
You can target up to a million homes and businesses addressed per campaign.
Provides Foot Traffic Attribution
Measure the increase in foot traffic to your location by monitoring conversion zones through our platform.
Multiple Creative Formats
You can use various formats such as video and static ads as well as OTT campaigns.
Granular Reporting and Control
Our platform allows you to analyze the campaign performance to a ZIP+4 level. You can also create specific targets from CRM systems and other databases.
Cross-Device
We utilize our cross-device graph to target individuals using multiple devices. They can also be targeted up to a month after leaving the location.
Advantages of Addressable Geofencing
Highly Precise
We have a 90% match rate using plat line data from property tax and public land surveying information. It is also more precise than IP address targeting.
Highly Scalable
You can target up to a million homes and businesses addressed per campaign.
Provides Foot Traffic Attribution
Measure the increase in foot traffic to your location by monitoring conversion zones through our platform.
Multiple Creative Formats
You can use various formats such as video and static ads as well as OTT campaigns.
ranular Reporting and Control
Our platform allows you to analyze the campaign performance to a ZIP+4 level. You can also create specific targets from CRM systems and other databases.
Cross-Device
We utilize our cross-device graph to target individuals using multiple devices. They can also be targeted up to a month after leaving the location.
The Household Geofencing Process
Addressable geofencing allows you to focus your ad campaign budget on your target audience. Through our platform, you can easily on-board addresses so they can be matched and cleaned of any personally identifiable details to avoid privacy breaches.
Here’s how the technology works:
- Our team will use your list of addresses or create a roster based on demographic and psychographic information.
- We upload the target addresses to our platform.
- We match the addresses against our plat line data to determine the precise location, size, and shape.
- The system creates a geofence that fits the address. We can also utilize our cross-device graph to target desktops, laptops, and OTT or CTV devices.
- Targeted audiences are updated daily.
Connected TV / OTT
What Is OTT Advertising?
Through our technology, advertisers can reach connected TV (CTV) and over-the-top (OTT) devices locally. This means that you can serve ads to about 63 million cord-cutters in the US. To achieve precise targeting, we utilize in-market audiences, offline behaviors, demographics, and geofencing and household geofencing.
Factors to Consider
Combining CTV and OTT advertising with geofencing requires many variables. To ensure that you are reaching your most likely customers, we consider more than 1,300 demographic and psychographic factors. We can even assess the foot traffic to your physical location resulting from your ads.
Benefits of CTV and OTT Advertising
By using CTV and OTT advertising, our clients can take advantage of the most innovative solution available. Here are the benefits of using our technologies:
Programmatic Display Big Companies Had the Edge Until Now
Value Added Branding can access the same tools and technologies used by the corporate giants, and make them available to all of our clients. Programmatic display is an automated means of buying display inventory that reduces the manual work, allowing you to focus on analysis and strategic campaigns. Real-time bidding (RTB), meanwhile, enables you to bid on individual impressions based on their value. This means that you can pay a dynamic cost per 1,000 impressions (CPM) so that you can save on costs. Here are the programmatic solutions we offer:
Geofencing
Target individuals at specific locations using their mobile devices.
Conversion Zone Tracking
Monitor how many people who viewed your ads came to your physical store.
CRM Retargeting
Rely on us to utilize your list of emails or physical addresses to target people through various devices.
Site Retargeting
Our unmatched platform allows you to target customers who have already expressed interest in what you offer.
Search Retargeting
We can capture people based on their search terms.
Keyword Contextual Targeting
Our team uses more than 350 website categories that are relevant to your customers and target related keywords.
Programmatic Video
We combine video ads with other programmatic solutions.
Event Targeting
This allows you to target individuals at scheduled times in particular locations.
Demographic Targeting
Capture your ideal demographic based on their profile, including gender, ethnicity, and income.
Programmatic Audio
Our company can integrate digital targeting with programmatic audio.
Programmatic Audio Advertising Reporting
Value Added Branding Geofencing Marketing has the technology to track online and offline conversions. We can also develop granular campaigns to meet your business needs and goals.
Programmatic Display Big Companies Had the Edge Until Now
Value Added Branding can access the same tools and technologies used by the corporate giants, and make them available to all of our clients. Programmatic display is an automated means of buying display inventory that reduces the manual work, allowing you to focus on analysis and strategic campaigns. Real-time bidding (RTB), meanwhile, enables you to bid on individual impressions based on their value. This means that you can pay a dynamic cost per 1,000 impressions (CPM) so that you can save on costs. Here are the programmatic solutions we offer:
Site Retargeting
Our unmatched platform allows you to target customers who have already expressed interest in what you offer.
Geofencing
Target individuals at specific locations using their mobile devices.
Conversion Zone Tracking
Monitor how many people who viewed your ads came to your physical store.
Search Retargeting
We can capture people based on their search terms.
Programmatic Video
We combine video ads with other programmatic solutions.
CRM Retargeting
Rely on us to utilize your list of emails or physical addresses to target people through various devices.
Keyword Contextual Targeting
Our team uses more than 350 website categories that are relevant to your customers and target related keywords.
Event Targeting
This allows you to target individuals at scheduled times in particular locations.
Demographic Targeting
Capture your ideal demographic based on their profile, including gender, ethnicity, and income.
Programmatic Audio
Our company can integrate digital targeting with programmatic audio.
Programmatic Audio Advertising Reporting
Value Added Branding Geofencing Marketing has the technology to track online and offline conversions. We can also develop granular campaigns to meet your business needs and goals.
The Programmatic Radio Advertising Process
Digital Analysis
We conduct a digital deep dive into your company to evaluate how we can use programmatic audio to help reach your objectives.
Campaign Development
Rely on us to provide creative ads and conduct data targeting for the campaign.
Programmatic Audio Development
Our team develops your campaign from the planned targeting and geographic targeting strategies.
Analytics
We analyze all programmatic display data so we can maximize the campaign.
Optimizations
Count on us to look for ways on how to improve your marketing campaign further.
